Online Shopping Versus Traditional Brick-and-Mortar Shopping

Online Shopping Versus Traditional Brick-and-mortar Shopping Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays, anniversaries, and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food, clothing, personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recent years a new alternative to the traditional brick-and-mortar shopping, online shopping, has increased in popularity. â€Å"U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010.† (â€Å"Online shopping,† n.d.,†¦show more content†¦This ensures a quick bargain without even having to get dressed to leave the house. People are able to shop for nearly anything while in their pajamas. Sometimes consumers just do not feel like going out and fighting the crowds to find the perfect birthday or wedding present. Blac k Friday is a prime example. Many people avoid all traditional brick-and-mortar shopping the day after Thanksgiving because of the overwhelming crowds and instead opt for Cyber Monday and enjoy shopping from the comfort of their own home, workplace, or mobile device. What if it is unrealistic to wait for a certain product? Even with expedited shipping, online shopping is not practical in certain situations. Even though all grocery shopping can be done online, what happens when a parent runs out of formula for their baby or need milk for their children’s cereal the next morning? Waiting anywhere from a day up to two weeks is not realistic. What happens when an outfit is bought online, and once it has been received the clothing it does not fit? Online shoppers must go through the return process and wait for the company to send out a new size or refund their money. In the traditional shopping setting, patrons are able to try on clothes and therefore eliminate having to exchan ge them because they do not fit. The possibility of receiving the wrong item altogether is much higher with online shopping than with traditionalShow MoreRelatedThe E Commerce Industry3776 Words   |  16 PagesIntroduction With a steady increase of time, effort, and money being poured into digital marketing over the past few years, one can only wonder what this means for the future of online exchange, or E-commerce. It is said that by 2016, the web will impact purchase decisions of sales totaling $2 trillion. This is over half of all retail transactions (van Bommel et.al.). 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